Katy Perry has teamed up with Pokémon in celebration of the franchise’s twenty fifth anniversary.
The ‘Smile’ pop star is heading up the ‘P25 Music’ collaboration between Pokémon and Common Music Group, with extra world artists set to mark the quarter-century milestone this yr.
As we speak (January 13), a live-action video titled ’25 Years of Reminiscences’ has been shared through the official Pokémon YouTube channel. “We’re kicking off our twenty fifth anniversary celebration by taking a stroll down reminiscence lane!” its description reads.
Though particular particulars of the singer’s involvement are but to be revealed, Perry is seen channelling Pokémon favorite Pikachu in a brand new official picture – you possibly can test it out under.
Katy Perry (Image: Christine Hahn / Press)
“Pokémon has been a relentless in my life from enjoying the unique video video games on my Recreation Boy, to buying and selling Pokémon TCG playing cards at lunch, to the adventures of catching Pokémon on the road with Pokémon GO,” Perry defined.
“I’ve even visited the Pokémon Café in Japan whereas on tour! It’s an honour to be chosen to assist rejoice a franchise that has given me a lot pleasure within the final 25 years, and to have the ability to watch it evolve within the methods it’s supplied that type of electrical pleasure for the youngsters in my life and around the globe.”
Colin Palmer, vp of selling at The Pokémon Firm Worldwide, added: “In Katy Perry, we see a kindred spirit to Pokémon, whose world is vibrant, enjoyable and uplifting.
“Katy is an excellent ambassador to assist us rejoice 25 years of Pokémon, and we are able to’t watch for music followers in all places to expertise the thrilling collaborations we’ve deliberate.”
Additional info on the celebrations can be introduced all year long, together with further artist surprises. Followers can hold updated with the forthcoming actions here.
Final month, Katy Perry shared the Zooey Deschanel-starring video for her latest single ‘Not the End of the World’. The clip sees Deschanel being kidnapped by aliens, who mistake her for Perry.