Courtesy of Hugo Boss
New yr, new gig! Chris Hemsworth is Hugo Boss’ first-ever world model ambassador for the Boss trend model and we will hardly wait to see what this thrilling partnership brings.
On Monday, January 11, the model introduced that the 37-year-old hunk could be the primary Hollywood star to be appointed because the worldwide face of the model Boss.
“I’ve been an enormous BOSS fan for a very long time, so I’m actually joyful to now characterize the model’s collections as world ambassador,” the Thor star stated in an announcement from the model. “Our partnership over the previous few years has been completely good. I’m very excited to be working extra carefully with the BOSS workforce.”
The Australian native has been working with the model since 2017, collaborating on campaigns with Hugo Boss and the Boss Bottled scent. Now the partnership is increasing to create extra informal Boss with Hemsworth’s well-balanced life-style and fervour for browsing as inspiration for the upcoming campaigns.
“We’re proud that, in Chris, we’ve been capable of safe a world-class star who is an ideal match for our BOSS model,” Hugo Boss AG’ managing board spokesman, Yves Müller, stated in an announcement. “He embodies a up to date take of success and masculinity. Chris completely exemplifies the fashionable man of at the moment: self-confident, genuine and approachable. His world fame will additional increase the BOSS model’s desirability going ahead.”
The primary marketing campaign to characteristic the Avengers star can be for spring 2021. On the identical time, Hemsworth and Boss will launch a joint capsule assortment specializing in sustainability. In spite of everything, the actor is an energetic environmentalist.
Shot in black and white by Mert Alas and Marcus Piggot, the duo are pictured lounging round in a Berlin house carrying nothing greater than white underwear. “I really feel fortunate that because the face of Hugo I get to entrance iconic campaigns reminiscent of this,” Payne stated in a press launch from the model. “It’s been a tremendous expertise to work with such an extremely proficient group of individuals.”
Pay attention on Spotify to Get Tressed With Us to get the small print of each hair love affair in Hollywood, from the hits and misses on the pink carpet to your favourite celebrities’ road model ‘dos (and don’ts!)